Bachelor of Business Administration (BBA)

The Department of Business Administration endeavors to assimilate, create,
disseminate knowledge, which will reflect in the contributions that the graduates will
make to create, sustain and project the nation through economic, ethical, caring and
work oriented behaviors without prejudice to gender, social class, religion and caste
using merit, equity and justice as their grounding principles. We as a business
education department aim to become one of the leading departments in the South
Asian region. The department is currently offering ADP, BBA, MBA, EMBA and MPhil
Management Sciences programs. We will achieve our goals by actualizing strategic
partnership with stakeholders including students; their parents; the faculty;
corporate employers as well as our employees and the society at large. We will create
value for both business and academia by engaging in useful research and consultancy
projects.

Overview

Communication studies addresses the ways in which words, images, gestures, and symbols reflect and affect human behavior. At Leads University, we explore the many ways that communication can be used — and sometimes abused — to effect change in culture, law, politics, business, and every other realm in which people express themselves.

One day in class, your professor might show a social media post from a politician or celebrity. You and your classmates analyze, critique, and discuss that post from different angles, such as its medium, its message, its meanings both expressed and implied, the credibility of the messenger, and the cultural impact of the message. Then you write your own social-media post in response.

Career Opportunities

Our graduates work and intern in a range of jobs in a broad range of fields — public relations, marketing, advertising, social media, television, radio, magazines, human resources, event planning, education, nonprofits, and technology. We’ve also had graduates start their own businesses and others go on to graduate school in communication, law, public health, strategic communications, and education.

Program Learning Outcomes

Demonstrate an understanding of how communication shapes patterns of social interaction, the expression of cultural values and norms, political practices and relations of power, and our positions as local and global citizens.

Be able to use a variety of methodological tools to analyze interpersonal, intercultural, and rhetorical discourse that structures everyday interactions in both our public and private lives.

Demonstrate an understanding of the possibilities, problems, and history of discourse and deliberation in democracy and will be prepared to use their knowledge to work for a just and more humane world.

Program Structure

Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 5 minutes to complete.

After you submit your application, an admissions representative will contact you and will help you to complete the process.

Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.

Form

Are you ready to take the next step toward your future career?

01

You Apply

Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.

02

We Connect

After you submit your application, an admissions representative will contact you and will help you to complete the process.

03

You Get Ready

Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.