ADP Mass Communication

The Associate Degree Program in Mass Communication program is a 2-year/4-Semester Program which has been designed to equip the students with adequate knowledge and skills which would help them taking an early start of their professional career so that they can earn their livings and support their families too. Candidates holding Associate Degree can continue towards respective BS 4-year degree program. Or the student can apply for new admission towards any BS 4-Year degree program (Subject to admission eligibility with exemption/transfer of relevant qualified courses) as per policy.

Overview

The Associate Degree Program (ADP) in Mass Communication at Leads University provides students with a foundational understanding of the media landscape and communication processes. The program covers a wide range of topics, including journalism, public relations, advertising, and digital media, offering a blend of theoretical knowledge and practical skills. Students will learn about media production, content creation, and the role of media in society, while developing essential communication skills such as writing, speaking, and critical analysis. The ADP in Mass Communication prepares students for entry-level positions in the media industry or further studies in the field, equipping them with the tools to navigate and contribute to the dynamic world of mass communication.

Career Opportunities

Graduates of the ADP in Mass Communication from Leads University can explore various career opportunities in the media and communication industry. They can pursue roles such as journalists, content creators, public relations officers, social media managers, and advertising assistants. Additionally, opportunities exist in broadcasting, event management, and corporate communications. The program also provides a strong foundation for those interested in continuing their education in mass communication or related fields, opening doors to more specialized roles and advanced career paths in media production, public relations, and digital marketing.

Program Learning Outcomes

Upon completing the ADP in Mass Communication at Leads University, students will have a solid grasp of media principles and practices, including journalism, public relations, and digital media. They will develop effective communication skills for writing, speaking, and presentation, and will be adept at creating engaging content across various media platforms using industry-standard tools. Graduates will be able to critically analyze media content and its societal impact, applying practical skills through hands-on projects and internships. They will also uphold professional and ethical standards in their communication practices, preparing them for entry-level roles in the media industry.

ADP MASS Communication

Associate Degree Program (ADP)
Category Credits Courses
General Education 39 13
Distributive Courses 6 2
Major 15 5

 

Distributive Courses in Mass Communication                     Total: 6 Credits

Student have choice to opt any two subjects of 6 credits

Course Code Title of Course Credits
MCOM 221 News Reporting and Writing 3
MCOM 231 Broadcast Journalism 3
MCOM 322 Digital Journalism 3
MCOM 211 Journalistic English 3

ADP Courses in Mass Communication                        Total: 15 Credits

 

Course Code

 

Title of Course

 

Credits

MCOM 101 Introduction to Mass Communication & Journalism 3
MCOM 421 Opinion Writing 3
MCOM 432 TV News Reporting and Program Production 3
MCOM 241 Principles of Advertising and Public Relations 3
MCOM 111 Introduction of Social Media 3

 

Agenda 3. Approval of Deficiency Courses for B.A/B.Sc. Students Seeking to Enroll in the BS Mass Communication Program

 

The department of mass communication is presenting a list of six deficiency courses weighing 18 credit hours (3 credit hours for each course) for those who have passed their B.A / B.Sc. and seeking to enroll in BS Mass Communication. These students will enroll in the 5th semester of the program, first taking deficiency courses, and then continuing their BS Mass Communication degree.

The approval Deficiency Courses for B.A/B.Sc. Students Seeking to Enrols in the BS Mass Communication Program was presented

Proceeding: The members discussed in detail and approved the Deficiency Courses for B.A/B.Sc. Students Seeking to enrol in the BS Mass Communication Program According to the framework of HEC Education Policy 2020.

A list of Deficiency Courses is provided below:

 

Sr. No. Course Code Title of Course Credits
1 MCOM 101 Introduction to Mass Communication & Journalism 3
2 MCOM 232 Online Journalism 3
3 MCOM 231 Broadcast Journalism 3
4 MCOM 211 Journalistic Writing 3
5 MCOM 421 Media Law & Ethics 3
6 MCOM 411 Media History 3

 

AGENDA 4: Approval of Certificates in Mass Communication

 

Certification courses are basically worked for those students who are not able to avail degree programs. These certificate courses last for 4-6week duration.

The list of certification courses in Mass Communication was presented.

Proceeding: The members discussed in detail and approved the certificate courses of Mass Communication.

Titles Certificate Courses List

1-Video Editing/ Video Making 2-Newscasting/ Anchoring

  • News Reporting
  • Short Film and Documentary
  • Photography/ Visual Communication 6-Mobile Application

7-Blogging

12/08/2022

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